Vivre en Bois transforms the experience of its B2B customers with Synolia and OroCommerce

Vivre en Bois is a retail brand specializing in the sale of outdoor products and wooden construction elements. Comprising over 20 platforms, Vivre en Bois primarily caters to building professionals. Its premium positioning relies on quality products, exclusive services, and the expertise of over 200 employees specializing in wood solutions. By combining the strength of its network of agencies with the power of the OroCommerce ecommerce platform, and with the help of Synolia, Vivre en Bois transforms the experience of its B2B customers! Discover how!

For more personalization and better operational efficiency

Previously, Vivre en Bois used an ecommerce site on Magento, primarily oriented towards B2C. However, the company then needed a B2B platform to provide craftsmen with personalized information on prices, stocks, and products. Additionally, Vivre en Bois wanted to improve operational efficiency, as a lot of time was spent responding to requests for prices, stock levels, and product documentation.

To meet these needs, Vivre en Bois chose OroCommerce, a platform specifically designed for B2B. Concurrently, the company chose Synolia as its integration partner, due to its OroCommerce certification and proven experience with many clients.

“At Vivre en Bois, we needed to quickly deploy an ecommerce MVP for our B2B customers. OroCommerce emerged as the ideal solution to achieve our goals without wasting time on development. Our experience with OroCommerce and Synolia has been very positive since we were able to customize our platform according to our specific needs, offer quality services to our customers quickly, and free up our sales force for higher value-added activities.”

Clément Reigner, eBusiness Manager, Vivre en Bois

Vivre en Bois is:

agencies

+200

employees

2000

product references

Synolia x OroCommerce

The OroCommerce ecommerce solution was chosen for several reasons:

Ecommerce solution natively designed for B2B.
Features with different prices, stocks, and products depending on the user.
Segmentation by agency/client/catalog/product.
Scalability for easy deployment if multi-site or multi-language.

Then, Vivre en Bois chose Synolia as a partner due to its OroCommerce certification, which guarantees its technical expertise and ability to master this solution. Synolia has significant experience with OroCommerce, having successfully completed numerous projects. These projects and testimonials from satisfied clients demonstrate the quality of Synolia’s work, thus confirming Vivre en Bois’s choice.

“We chose Synolia for their recognized expertise in OroCommerce and Akeneo solutions. As a Gold Partner of OroCommerce, Synolia convinced us with successful client cases demonstrating their mastery of B2B projects. Thanks to their ability to simultaneously manage B2B and PIM aspects, Synolia’s teams were able to deploy our project quickly and efficiently. Their professionalism and responsiveness were major assets for the success of our collaboration.”

Clément Reigner, eBusiness Manager, Vivre en Bois

An editor-integrator duo to meet specific needs

Vivre en Bois also opted for Synolia because of its ability to simultaneously manage the B2B project and the PIM project on Akeneo. This dual requirement necessitates significant resources, and Synolia met Vivre en Bois’s expectations.

Synolia organized scoping workshops to configure OroCommerce and the PIM project on Akeneo in parallel. These workshops allowed a review of workflows, as well as technical information on products and prices.

Thus, Vivre en Bois’s choice is not just based on a solution and an integrator, but on a unique partnership with an experienced integrator and editor capable of effectively collaborating to carry out ambitious projects like Vivre en Bois.

Results

After the work carried out by Synolia and OroCommerce, Vivre en Bois observed several results:

Salespeople achieved a 50% time saving on recurring administrative tasks, particularly on requests for prices, stock levels, and technical documentation.
Sales teams can focus on higher value-added tasks such as prospecting or strategic advice to their clients.
Configuring the product catalog on OroCommerce is simple and customizable according to important product variations such as colors, species, finishes, and lengths.

The project also enabled a better customer experience:

Time savings for craftsmen, with access to information and services 24/7, quick order tracking, and simplified invoicing.
Accelerated project estimates with personalized pricing, quantity/surface calculator, and instant quote generation.
Access to the online product catalog personalized according to the client’s geographical area and their associated agency.
Creation of new services for craftsmen, including the multiple cart feature that allows comparing and choosing the best price/product combination for each project.

Now, Vivre en Bois plans to evolve its platform with new innovative features to cover all the needs of its clients and sales force.