The AI-Ready audit

Request an analysis of how AI reads and uses your e-commerce site.
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Make your e-commerce site visible, understandable and recommendable for AI

The rise of generative engines such as OpenAI (ChatGPT), Google (Gemini), Anthropic (Claude) and Perplexity AI is changing the way people discover products.

Today, your customers no longer just type:
“Men’s running shoes”

They ask:
“What are the best marathon shoes in 2026 with good cushioning for under €150?”

If LLMs can’t read your site, you disappear from their answers.

Audit goal

Optimize your e-commerce site so that it is:

✔ Crawlable by AI

✔ Semantically understandable

✔ Structured into usable entities

✔ Easy to summarize automatically

✔ Citable in generative answers

This audit focuses on how AI extracts, understands and recommends your content.

What we analyze

1. AI crawlability
  • Robots.txt (GPTBot, ClaudeBot, CCBot…)
  • AI exposure policy
  • Entity-optimized sitemap
  • SSR / JS accessibility
  • HTTP status codes & canonical consistency
  • llm.txt
2. Semantic HTML structure
  • Heading hierarchy (Hn)
  • Semantic HTML (<article>, <section>, etc.)
  • DOM readability
  • Consistency between visible and rendered content
3. Structured data (Schema.org)
  • Product
  • Offer
  • AggregateRating
  • Review
  • FAQPage
  • BreadcrumbList
  • Organization
  • LocalBusiness

Validation, consistency and completeness.

4. Product semantic clarity
  • Explicit definitions
  • Specifications in structured tables
  • Usable summary blocks
  • Comparability across products
  • Assets: images, manuals, etc.
5. Filter & facet management
  • Semantic dilution
  • URL parameters
  • Strategic noindex
  • Canonicalization
6. AI authority & trust score
  • Brand transparency
  • Corporate pages
  • Organizational structure
  • Trust signals

Audit deliverables

    Performance score out of 100

    Score 1: Machine infrastructure (0 to 50)

    • Crawl
    • Structure
    • Schema
    • Stability


    Score 2: Generative performance (0 to 50)

    • Summarizability
    • Comparability
    • Entity mapping
    • Citability
    • Decision clarity

    Prioritized recommendations
    • Quick wins (immediate impact)
    • Structural fixes
    • Strategic optimizations

Why it matters in 2026

  • AI answers are cutting into traditional clicks
  • Comparisons are generated automatically
  • AI models summarize product pages
  • Recommendations rely on structured entities

If your content isn’t structured for machines, it no longer exists in the buying decision.

  • Cédric Mourizard, directeur technique du Groupe Synolia
    "E-commerce is going through a profound shift: customers no longer necessarily arrive through your website, but more and more often through a conversation. AI agents (ChatGPT, Gemini, Perplexity, AI Overviews) are becoming decision-making intermediaries, able to understand a need, explore merchant catalogs, compare, recommend… and even buy directly. We are moving into agentic commerce."
    Cédric Mourizard, CTO and partner at Synolia
    Ready to transform your e-commerce business with AI?

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