ALDO: Transforming B2B E-commerce with OroCommerce

Leading Uruguayan supplier ALDO transforms its B2B e-commerce with OroCommerce, achieving 54% of total sales through its enhanced digital platform.

ALDO, a trusted provider of office essentials with 50 years of market experience, has successfully transformed its digital commerce operations with Synolia and OroCommerce. Specializing in comprehensive supply solutions for businesses of all sizes, ALDO manages two distinct business units through a sophisticated B2B e-commerce platform that handles everything from office supplies to cleaning products and technology equipment.

Challenges Faced by ALDO

ALDO faced several challenges in their digital commerce operations:

Dual Business Units: Managing distinct corporate and wholesale divisions with varied catalogs and pricing.
Complex Pricing: Dealing with intricate pricing rules and customer-specific promotions.
Integration Needs: Synchronizations with multiple IT systems (ERP, CRM)

The Solution: A Comprehensive OroCommerce Implementation

Synolia implemented a robust solution based on OroCommerce Enterprise 6.0, featuring:
Technical Infrastructure

Dual websites sharing a single back office for B2B operations
Integration with multiple systems including CRM and state postal service
Custom search engine for specialized products
Real-time cascade pricing logic
Robust order and shipping tracking capabilities

Business Process Improvements

Streamlined customer self-registration with CRM integration
Enhanced product search and categorization
Multiple currency support with sophisticated pricing calculations
Improved content management system for marketing team autonomy
Mobile-responsive design for better user experience

Custom features

Specialized product search for printer cartridges
Custom product badges for the storefront
Customer account statements and pending invoice payments
Stock replenishment alerts
Integrated customer issue management

Results and Impact

The implementation has delivered transformative results across ALDO’s digital operations. The new platform provides the stability and efficiency that was previously lacking, while significantly enhancing the user experience for both internal teams and customers. Most notably, the e-commerce channel now accounts for 54% of total sales, demonstrating the platform’s success in driving digital adoption. The improved system has streamlined order processing workflows, reducing administrative overhead and enabling faster response times. Additionally, the marketing team now enjoys greater autonomy in managing content and promotions, allowing them to respond more quickly to market opportunities and customer needs.

“I'm very happy with the team's performance. It has been a super positive experience for us. Everyone I speak with has positive things to say about the project. The implementation phase, which was very challenging given that we couldn't stop operations while moving to the cloud, was handled excellently.”

Nadia Zurcan, Project Manager and Head of E-commerce, ALDO

Future Outlook

ALDO continues to evolve their digital presence with planned enhancements including:

Advanced CRM integration
Enhanced payment processing capabilities
Expanded product configuration options
Improved inventory management features

The successful implementation has opened new possibilities for digital growth and improved customer service, positioning ALDO for continued success in the B2B market.

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