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Flexible, customizable and high-performance, the solutions we’ve selected can be adapted to your needs to support your digitalization strategy.
Klaviyo is more than an email marketing tool: it is a true B2C CRM built to bring all your data together in one place, unify it and automate your marketing actions across the entire buying journey. The solution runs on a native Customer Data Platform (CDP), the Klaviyo Data Platform, which collects and activates real-time data from your e-commerce platform (Adobe Commerce, Shopify, etc.) as well as from all your marketing and customer engagement channels.
Klaviyo thus becomes a single solution for marketing, customer service and data analytics. With dynamic, predictive segmentation, the platform targets your B2C customers based on their actual behavior: products viewed, purchase frequency, Lifetime Value (LTV) or churn risk. It can then deliver highly personalized messages at the right time, on the right channel (email, SMS, WhatsApp, push notifications).
The platform also includes Klaviyo AI (Kai), an advanced artificial intelligence that generates content, optimizes send times and predicts your shoppers’ next actions. Whether you are a fast-growing pure player or an international brand managing millions of profiles, Klaviyo delivers fast implementation, quick payback and full scalability to turn your B2C visitors into loyal, engaged customers.
Klaviyo lets you orchestrate complex scenarios that combine email, SMS and now WhatsApp within a single flow. For example, you can follow up on an abandoned cart by email, then send a promo code by SMS a few hours later if the purchase still has not been completed, for optimal conversion rates.
At Synolia, we believe technology is only powerful when it serves a clear customer strategy. As e-commerce and customer relationship experts for 20 years, we help you integrate Klaviyo and make it the engine of your profitability.
Since January 1, 2026, Klaviyo has changed its model and entrusted customer onboarding to its partner ecosystem. Choosing Synolia means getting support tailored specifically to your e-commerce challenges: data structuring, marketing activation and business performance.
Our expertise goes well beyond technical setup. We help define your customer journeys, audit your data quality and build high-value automation flows. With our command of complex e-commerce ecosystems, we ensure seamless synchronization between Klaviyo and your existing tools (ERP, CRM, PIM), for a truly actionable 360° customer view. In short, we turn your marketing automation into a profit center, driven by data and aligned with your e-commerce goals.
"Deliverability is often underestimated, yet it directly determines how well email campaigns perform. At Synolia, we support our customers on Klaviyo by working from day one on data quality, sender reputation and technical best practices to make sure messages actually land in the inbox. "
Klaviyo is built to grow with you. Its pricing is based on the number of active contacts, which makes it accessible to DNVBs (Digitally Native Vertical Brands) just getting started, while delivering the robustness large international groups need.
Unlike general-purpose tools, Klaviyo is “e-commerce native.” Its integrations with commerce platforms run much deeper, so you can trigger automations based on specific events (e.g., “viewed the Shoes category 3 times”) and accurately measure the revenue generated by each campaign.
Absolutely. Klaviyo supports multi-store and multi-currency setups and lets you segment your communications by language and time zone. Synolia’s experts help you structure your accounts for centralized or decentralized management, depending on your organization.