OroCommerce 7.0: How AI Turns B2B Complexity into Efficiency

Summarize this article

A new major release of OroCommerce is always a milestone for the B2B e-commerce ecosystem. Freshly rolled out, version 7.0 LTS (Long Term Support) reflects a new strategic approach from the vendor. Gone is the old model where every new feature was held back for the single annual release: Oro now delivers its innovations continuously, shipping features directly in minor versions or through patches throughout the year. OroCommerce’s ambition is becoming increasingly clear: to build a single platform that brings together CRM and e-commerce, designed to support ever-larger companies and handle unprecedented levels of business complexity.

Here is an overview of the key new features in version 7.0, with a breakdown of their concrete benefits for growing your B2B business.

New features: a focus on B2B efficiency

Oro has stepped up its game on several fronts to make life easier for administrators and enrich the buyer experience.

Administration and catalog management

• Identity management (OIDC & SCIM): Oro now natively supports OIDC and SCIM, so you can configure Single Sign-On (SSO) directly from the back-office without editing configuration files. You can provision and deactivate users and map attributes directly from systems such as Okta or Entra ID.
  B2B benefit: much simpler onboarding for key accounts, in line with your customers’ IT requirements.
• Currency automation: the platform lets you set a base currency (e.g., the dollar) and automate conversion into secondary currencies by defining an exchange rate. Product prices are then updated automatically.
  B2B benefit: easier international expansion with centralized price management.
• Guest access control: administrators can choose exactly which pages (Home, About, Contact) are visible to visitors who are not logged in, while keeping the rest of the site locked.
  B2B benefit: protect your prices and catalog from competitors while keeping a public showcase for your brand image and SEO.

Customer experience and sales

• Recurring orders: this long-awaited feature lets customers turn any order into a recurring order (weekly, monthly or custom) with start and end dates. Customers can pause, skip or cancel a recurring order. In the back-office, you decide whether the original prices apply or whether they follow catalog updates.
  B2B benefit: more predictable recurring revenue (MRR) and full autonomy for your customers when buying consumables.

• Richer quotes and RFQs: you can now link a “Project name” to requests for quote (RFQs) to track them more easily. Sales teams can also attach documents (contracts, technical data sheets) directly to quotes and orders.
  B2B benefit: smoother negotiations, with supporting documents always attached to the right transaction.

• Redesigned customer dashboard: new reorderable “scorecards” provide quick links to active shopping lists, recent orders and open quotes. Customers can also download their orders directly as PDFs.
  B2B benefit: valuable time savings for buyers, who find their key actions in their customer account as soon as they log in.

Ordering and payment

• Real-time inventory checks: when buyers use Quick Order or shopping lists, Oro checks inventory live and enforces minimum and maximum order quantities. If a product in the shopping list is out of stock, customers can now “save it for later” so it does not hold up the rest of their order.
  B2B benefit: zero frustration at checkout and better retention of purchase intent.

• OroPay: this platform centralizes invoices, payments and orders. Customers can pay their open invoices (from online or offline orders) by credit card.
  B2B benefit: faster collections and simpler accounts receivable.

AI: Oro IQ takes the stage

Oro’s approach to AI strikes a balance between long-term vision and practical value. Far from the usual marketing talk, the goal is to embed artificial intelligence at the heart of existing workflows to streamline data orchestration (prices, inventory, customers). This is AI that serves everyday productivity, not disruption for its own sake.

The big star of this release is Oro IQ, the new intelligent console (orchestrator) built into the back-office.

• Smart Insight & Smart Assistant: Oro IQ orchestrates several agents. You can ask it in the chat “Who is the top sales rep?” or “Show the orders from Company A in 2026,” and the agent will generate the corresponding data tables and charts (Smart Insight). Better still, you can tell it to “Generate a quote for Company A with these items and add a 15% discount”: the agent (Smart Assistant) will create the record natively through Oro’s APIs.

• Enhanced Smart Order: this tool, which turns PDF purchase orders into actual orders, keeps evolving. Processing is now asynchronous so users are never blocked. Above all, it now handles CPNs (Customer Part Numbers): if a customer orders using its own internal part numbers, the AI lets you map them manually to your SKU the first time and remembers the match for all future orders.
• Smart Agent (Storefront): the transactional agent on the storefront now enables “Guided Selling” through custom prompt engineering. In practice, rather than leaving users alone with a standard search bar, the AI starts a conversation to qualify their needs. It can ask technical questions (e.g., machine type, compatibility, specific use) before displaying results. Once the criteria are identified, the agent uses this data to automatically apply OroCommerce’s native filters and present a precisely targeted product list. Finally, through precise configuration (prompt engineering), each company can tell the AI which business rules and tone to follow when guiding its customers.

Note that the agent can be configured to support specific languages or reply in the user’s language, which makes international rollouts easier. When needed, it can also open your usual live chat tool to hand the conversation over to a human advisor while keeping its full context.

A word on data security: Oro is moving from GPT Enterprise to the Gemini 3.1 Enterprise model, ensuring full confidentiality (your data is not used to train the models and is deleted after processing).

Technical foundation: what changes for integration and scalability

Under the hood, Oro 7.0 brings a set of optimizations for technical teams and integrators:

• JSON order imports: a new method for importing order history, especially useful for complex ERP migrations.
• More resilient catalog imports: imports now use the category ID instead of the name. No more conflicts when a “Lighting” category exists in two different trees. You choose whether the ID takes precedence or whether the import should fail when there is an inconsistency.
• The AI customization layer (Langfuse): Oro uses the open-source Langfuse technology to let integrators customize the prompt engineering of each environment (through dedicated hosted instances), replacing the standard instructions without touching the core code.
• Purpose-built APIs for AI: enabling the AI modules also deploys new dedicated APIs (e.g., querying live inventory levels) to give LLMs the data that the standard APIs do not provide.

What’s next on the roadmap

Oro’s vision doesn’t stop there. Here is what’s in the pipeline for the coming quarters:

• European rollout of OroPay: expected at the end of Q2 or the start of Q3 for France, Germany, the Netherlands, Poland and the United Kingdom.
• AI widgets on dashboards: the ability to generate a report with AI (Smart Insight) and pin it permanently as a widget on your back-office dashboard.
• Smart Sales & Smart Trends: upcoming agents designed for the CRM, able to suggest actions on your sales opportunities and detect churn risks or changes in buying habits.
• AI Embedded Search: language models replacing traditional search mechanisms, eliminating the need to manage synonyms and stop words manually.
• AI summary blocks: automatically generated summaries on customer and opportunity records, to see recent history (calls, orders) at a glance.

Why upgrade to OroCommerce 7.0?

In short, upgrading to OroCommerce 7.0 turns your e-commerce ecosystem into a true sales orchestration engine, able to absorb significant growth and complex organizational structures without adding administrative overhead. By unifying your sales cycles and automating time-consuming tasks with AI, you gain agility in decision-making while giving your teams and customers unprecedented productivity and operational fluidity.

Ready to take your B2B portal further or talk through these new opportunities? The Synolia team is here to audit your instance and build your roadmap to OroCommerce 7.0 with you.
Contact us!