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An e-commerce audit often comes to mind when it is time to rebuild an existing platform, for example to switch to a new technical solution. The goal is then to build on the successes and failures of the current e-commerce project to shape the next one. But an audit is also useful throughout the life of your e-commerce project. After all, your project spans a wide range of skills and solutions that each call for specialized expertise.
Synolia developed the Digital eXperience Platform concept to represent everything an e-commerce or e-business project can involve today. An e-commerce platform interacts with an entire ecosystem, both inside and outside the company, and the challenge is to orchestrate it as efficiently as possible. A complete, complex project calls for a global view to measure what works and what needs to be optimized. That is where an e-commerce audit really makes sense. An expert eye from outside your organization is essential to assess whether your e-commerce strategy and platform are effective, high-performing and profitable. Only an agency with real e-commerce audit expertise can help you identify where your platform can be optimized.
We break the audit down into four areas: strategy and organization, technical, UX, and digital marketing.
The hardest part of an e-commerce project is aligning the company’s strategy with the project being run day to day. It is often necessary to step back, examine the company’s strategic challenges and define the business roadmap for your e-commerce activity.
This work often cannot be done in-house, because strategic priorities tend to differ from one department or business team to the next. In that case, an independent perspective is essential to gather requirements, structure them and turn them into a project roadmap that reflects everyone’s priorities.
At Synolia, this type of engagement is led by the consulting team, which draws on experts from across our teams (e-commerce, PIM/DAM, CRM, BI…) to work alongside you. For this kind of engagement, our experts often come from executive management, sales leadership and management teams.
A digital marketing audit analyzes the strategic and operational choices behind your online marketing setup. We audit your digital marketing strategy, whether organic or paid search, social media or your email campaigns, to assess their relevance and performance against your objectives.
Our specialists guide you through the choices you need to make to reach your target audience and boost your conversion rate. Increasingly, this involves implementing specialized tools.
There is a huge range of digital marketing platforms, all competing on new features. Our teams evaluate them continuously to keep a global view of what the market offers and to advise you effectively.
The goal? More and better-qualified traffic, a higher conversion rate, control over your image and online reputation, showcasing your strengths…
At Synolia, technical audits are carried out by a specialist in the platform concerned. We have top-level expertise in the following technologies:
This phase is essential before evolving your platform, whether you are adding new features or applying updates… It assesses your site’s overall performance and the quality of the development work and integration, and compares them with the platform’s official standards and best practices.
The goal? Make your platform more stable, migrate it to close security gaps and add new features, bring it in line with the official development standards to ensure long-term maintainability, and eliminate the recurring bugs that keep you from using your online store to its full potential…
To do this, we provide a precise deliverable detailing our analysis and the points reviewed, highlighting the required improvements and fixes with criticality levels so you can prioritize an action plan effectively.
Your online store’s usability is a key success factor. Offering seamless navigation throughout the customer journey is essential. A detailed analysis of the user interface identifies the factors that stop visitors from completing checkout.
The goal? Make information accessible, reduce bounce rate, make ordering easier and faster for shoppers, and ultimately optimize conversion rates.
Whether you choose a full audit of your site or one focused on a specific area, we deliver an audit report at the end of the analysis.
This summary covers the elements analyzed against a predefined set of criteria. Each obstacle and malfunction identified is assigned a criticality level to help you set priorities. We also provide tailored recommendations on the improvements to consider.
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