Building CPOP, A Game-Changing Distribution Platform with OroCommerce

Cambium Networks streamlines ordering and optimizes business processes for customers and distributors worldwide by integrating Synolia and OroCommerce into its digital commerce operations.

Addressing a Complex Distribution Model

Serving diverse industries, Cambium Networks delivers enterprise Wi-Fi, industrial IoT connectivity, fixed wireless broadband and fiber solutions. With product specifications varying by region and sector, the company required a sophisticated yet user-friendly digital commerce platform to efficiently manage its distribution network.

The Need for Transformation

Previously, Cambium relied heavily on their NetSuite ERP system for digital operations. While functional, this approach required extensive training for distributors and created significant administrative overhead for sales teams. A more streamlined solution was needed to unify the ordering process across all product types.

The Implemented Solution: OroCommerce

Synolia implemented a robust solution based on OroCommerce Enterprise, creating the Cambium Pricing and Ordering Portal (CPOP). This new platform serves as a single point of contact for all distributor transactions.

At its core, CPOP features bi-directional integrations with Cambium’s key business systems, including their ERP and subscription management platforms. The solution implements complex, dynamic workflows to handle various approval processes, from special pricing requests to deal registrations. A powerful global search engine enables users to quickly find any information across the platform.

Additionally, CPOP is integrated within Cambium’s suite of applications and operates under the same Single Sign-On (SSO) system. This ensures that Cambium users maintain a seamless and consistent authentication experience while working with CPOP, reinforcing efficiency and ease of access across their business operations.

The platform provides a modern and centralized digital experience with sophisticated pricing management capabilities, while maintaining granular control over product visibility and pricing across different regions and customer groups. The system also streamlines key business processes such as RMA handling and special agreement management, all accessible through a unified interface designed for ease of use.

Cambium Networks - Front-end BOM view

Cambium Networks - Price Exception Workflow Approval

Results and Impact

The implementation has delivered transformative results across Cambium’s digital operations:

Significant reduction in administrative workload for sales teams
Accelerated distributor onboarding process
Streamlined special pricing requests
Enhanced user experience for distributors
360º quick-view to all types of applicable pricing
Increased operational efficiency

“Synolia's team acted swiftly, gaining a thorough understanding of our key business processes. They successfully implemented an optimized platform that is instrumental in helping us achieve our goal of reducing friction in doing business with Cambium.”

Mano Sivashanmugam, Vice President - IT, Cambium Networks

“Synolia's team executed the project extremely well, and it is now meeting the company's business objectives. Their strong skills brought the application to life ahead of the actual construction, inspiring the team and helping sell the project to executives.”

Mike Glish, Former VP of Solutions, Cambium Networks

Future Outlook

The successful implementation has opened new possibilities for digital growth and improved distributor relations. Cambium Networks continues to evolve their digital presence through the CPOP platform, positioning themselves for continued success in the global wireless networking market.

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