Accès rapide :
Discover Synolia’s comprehensive platform of services and solutions to help you deliver the best experience to your customers, users and employees.
See more
Flexible, customizable and high-performance, the solutions we’ve selected can be adapted to your needs to support your digitalization strategy.
Founded in 1996 in Clermont-Ferrand, France, the Lafreto Outdoor group brings together four retail brands specializing in sports and outdoor equipment: Glisshop.com, Monsieurgolf.com, Glisse-proshop.com and Lunettesdesoleil.fr. As part of replacing its Proximis platform, the group launched a complete overhaul of its B2C e-commerce ecosystem. To lead this transformation, Lafreto chose Synolia to build the Lunettesdesoleil.fr MVP site on Adobe Commerce and Hyvä, establishing the core model for all of the group’s brands.
Historically hosted on the Proximis platform, Lafreto Outdoor faced major technical limitations from a tool that had become heavy, aging and hard to evolve. The Lunettesdesoleil.fr brand (with versions for the French and German markets) serves specific buying patterns: with most visits and sales happening on smartphones, a mobile-first approach and web performance optimization became top priorities to support conversion and revenue growth goals.
“Our goal is to double our revenue. We closed (...) at €52 million, so our target is to double our revenue to €100 million by March 31, 2030.”
The other challenge was to design a reusable technical foundation (core model) to streamline the subsequent rollout of the group’s other specialist sites.
“This migration will take place over a year. We chose to migrate Lunettesdesoleil.fr first, the smallest site in the Lafreto group, which generates roughly 1% of revenue (...) The real goal is to secure the process and avoid ending up in a tricky situation down the line.”
Synolia proposed an architecture combining the back-office robustness of Adobe Commerce with the lightweight Hyvä front end.
Our services for Lafreto Outdoor: scoping and UX/UI workshops (with Le Studio Carré), e-commerce development on Adobe Commerce & Hyvä, design of the core model and bundle features, technical support for API onboarding with Adobe IO, and performance testing.
The launch of Lunettesdesoleil.fr, available in French and German, marked the first concrete success of this e-commerce replatforming. With the Hyvä front end in place, the MVP makes it possible to prove the performance gains for upcoming sites. Successive load tests helped optimize the platform and build a solid foundation to absorb peak loads on the sites that will generate the most traffic.
Beyond the direct results for this first brand, the project validated the application foundation of the core model for the entire group. This proven technical base now paves the way for an accelerated rollout of the group’s other sites, starting with Glisse Proshop, while keeping costs and delivery timelines under tight control.
Finally, this transformation came with key upskilling for the in-house IT team, which now has full operational autonomy to manage and evolve the e-commerce IT system day to day.
Need an e-commerce agency to optimize your site’s performance and hit your revenue goals? Contact us
Discover the case study Avidsen secures its e-commerce ambitions with a strategic e-commerce consulting engagement
Discover the case study Tut Tut: exponential growth powered by HubSpot
Discover the case study Forécreu: centralizing global customer data and structuring growth with HubSpot
