One Nation Paris tracks store performance with Qlik

Located in the Paris region, One Nation Paris is the number one outlet shopping center in France*. It brings together 98 stores offering more than 400 major fashion and lifestyle brands, with discounts of 30% to 70% all year round. To better manage the performance of each brand, the One Nation Paris team chose to integrate Synolia’s analytics portal and the Qlik Sense solution. Here is a look back at this Business Intelligence project that transformed how the center is run.

* In 2021, according to the Ecostra x Magnus ranking

A single interface to simplify data collection from brands

Before the analytics portal and Qlik Sense were integrated, each brand at the One Nation Paris shopping center sent its data to the center’s team in Excel files or on paper. The problem? Responsiveness was lacking, and data entry errors or lost information were common…

Every week, the managers had to deal with a flood of “messy data” that needed to be harmonized and entered. A huge waste of time, with results that were not always reliable.

So One Nation Paris turned to Synolia to implement a digital solution, one that simplifies data collection and centralizes everything in a single interface.

One Nation Paris’s brief:

A solution to simplify collection, centralize data and better manage brand performance…

The Synolia x Qlik analytics portal

• An analytics portal for data entry

To simplify the One Nation Paris team’s processes, Synolia proposed its analytics portal, which streamlines collection and standardizes the data. This interface lets each brand enter its data (revenue, number of transactions, number of products sold, etc.) easily and regularly.

The result?

The tool’s simple, effective UX meant the stores adopted it immediately and used it on their own.

As for the One Nation Paris team, the back office makes the interface easy to administer. In just a few clicks, they can add or update any brand, and keep up with the center’s constant changes.

• Qlik for data analysis

The second part of Synolia’s engagement was deploying the Qlik Sense application. Automatically fed with all the data entered in the analytics portal, Qlik Sense consolidates every brand performance indicator, week after week.

The result?

The One Nation Paris team has a precise, consolidated view of each store’s performance. It can also identify trends by category (apparel, accessories, etc.) or by period.

Time saved and sharper insight

Since the project went live, the One Nation team no longer has to worry about collecting and harmonizing data. Everything is centralized in the analytics portal, and Qlik Sense generates the weekly reports automatically.

What’s more, these tools have opened up new avenues for analysis. In just a few clicks, the management team can access complex KPIs such as sales per square meter, conversion rate…

Precise, valuable data that enables much closer monitoring and more effective management of the entire shopping center.

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