Accès rapide :
Discover Synolia’s comprehensive platform of services and solutions to help you deliver the best experience to your customers, users and employees.
See more
Flexible, customizable and high-performance, the solutions we’ve selected can be adapted to your needs to support your digitalization strategy.
Embedded analytics is a technique for integrating data analysis from your BI platform into a third-party solution.
The goals and benefits are many:
In BI, and especially with embedded analytics, the end goal of a project is very often to make data available to a wide range of users. To achieve this successfully, you first need to industrialize the data collection process.
In fact, the users the analyses are meant for (whether customers, suppliers, partners, franchisees or employees) are sometimes the very people who will help you build them, by providing the additional information required.
For example, I want to give my franchisees reports on sales performance across the entire network. To do that, I first need those same franchisees to send me their franchise figures (revenue excl. VAT, number of visits, number of sales, etc.). The analytics portal designed by Synolia has a dual goal, enabling your users, through a single web interface, to:
The core feature of an analytics portal is embedding visual analyses, indicators and/or tables from your business intelligence solution. Most standard features of the business intelligence solution can be inherited directly in the portal (filters, interactions, drill-down, etc.).
You also get the standard features of any web portal, such as user and profile management, news management and publishing, or document sharing.
Finally, there are specific features, such as custom data entry forms built around your needs, so that users who log in can provide you with the information you need. This data is then stored in a dedicated database.
The portal is modular: each feature is optional and tailored to your needs, all within a 100% customizable graphical interface.
The analytics portal is constantly evolving, and its new version brings 5 major improvements.
As mentioned above, franchise and store networks are especially well suited to an analytics portal that streamlines and industrializes information sharing.
Imagine that every franchisee / store has access to the portal, where they can enter information daily such as revenue for the day, visits, number of sales, sales forecasts, etc.
Once fed into the BI and embedded in the portal, this data lets your franchisees / stores (and you) track, among other things, how their sales are trending, their conversion rate, how they rank across the network, etc. The analytics portal becomes the strategic tool for managing and communicating with your network.
There is a lot of data to share with your customers: active contracts, order and delivery tracking, warranty tracking, etc. The goal? Give them maximum visibility, improve your relationship and save time.
If your customers have access to the analytics portal, they can look up the information they need at any time without waiting: no more calling you or sending an email to follow up on contracts or get product documentation.
They become more proactive and can submit requests directly in the portal through a dedicated form, such as a contract or warranty renewal, an incident report or a quote request.
The analytics portal thus becomes part of an effort to improve the quality of your customer relationships.
An analytics portal can be used to share company or production performance indicators with all employees.
In this case, employees do not log in to the portal directly: it is displayed on screens in production workshops or open-plan offices to provide near-real-time information on goal attainment, new contracts won or to be produced, quantities produced the day before, etc.
Here, employees do not enter any data: the analytics portal is used for its core data sharing feature and becomes the backbone of your company’s data-driven strategy.
Implementing an analytics portal is both a web project and a BI project. Synolia’s BI team combines web and BI expertise to support you on every aspect of the project.
Technically, we rely mainly on Qlik Sense for the BI side and on Symfony and Vue.js for the web portal.
If you already have a portal or interface where you would like to embed analyses from a BI solution, we can explore the options embedded analytics offers you together.
