Flammarion steers its Magento site with Qlik

After a successful first collaboration with Synolia to roll out the J’ai Lu Pour Elle e-commerce platform, Flammarion has placed its trust in us once again to implement a Business Intelligence application.

Why did you decide to implement a performance management tool for your e-commerce business?

We needed a tool that could gather, compile and correlate all the data available across several platforms: Analytics, Ads and Magento. Given the limits of Magento’s native reports, the time it took to make use of them, and the fact that we had no team dedicated to CRM or statistics, we needed a quick-access platform that brought together the site’s key indicators.

Can you tell us why you chose this BI application?

The Synolia team recommended the tool to me during the first monthly review of our J’ai Lu Pour Elle platform. We were curious to discover the prepackaged BI application, so they offered us an online presentation of the tool.

It proved easy to use and, above all, could be customized to our line of business and evolve over time, so the tool seemed to match our expectations.

Finally, since Synolia developed it, they were clearly best placed to understand our needs and business specifics and to turn our requests around very quickly, which was confirmed later on.

How do you use the prepackaged BI application?

As E-commerce Manager, I use the application almost every day. Reviews, performance tracking by title and by collection, and customer analysis too: the tool offers many uses and possibilities.

What role does the prepackaged BI application play in JLPE’s e-commerce business today?

At JLPE, the application plays an essential role. Using it saves a significant amount of time.

Any advice for the e-commerce merchants reading this?

The prepackaged BI application for e-commerce is a tool that delivers reports very quickly. For any deeper or more specific analysis not covered by the application, you can export the data in two clicks and cross-reference it.

Challenges and selection criteria

• A single interface: Magento, Google Analytics, Google Ads
• A centralized, shared view of the data
• Fast application rollout
• Quick to learn, intuitive solution

Benefits

• Time saved collecting and analyzing data
• Product portfolio analysis
• Fast performance assessment by title/collection
• Customer profiling for targeted marketing campaigns