E-commerce HubSpot
Wholesale & distribution

La Parfumerie Europe: the perfect blend of Magento & HubSpot

La Parfumerie Europe is the beauty partner of works councils (CSE) and public-sector organizations. Founded more than thirty years ago, the company offers the biggest names in fragrance and cosmetics. With a team of around twenty, it stands out for ultra-competitive prices (up to 70% off) and a group ordering concept. In 2023, to sustain and accelerate its growth, La Parfumerie Europe decided to rebuild its fully custom e-commerce platform. Synolia had the pleasure of supporting this project with Magento Open Source (followed by HubSpot for customer service), a project that smells like success!

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The La Parfumerie Europe project is…

  • A project to move beyond the limits of a fully custom CMS (new features were hard to develop).
  • A B2B2C e-commerce site redesign to make work easier for internal teams, modernize the customer experience and improve customer satisfaction.
  • A project to support the company’s growth.

The challenge

Build a modern, high-performing and scalable platform that lets La Parfumerie Europe offer new services to its customers and stand out from the competition.

Our answer

Challenge La Parfumerie Europe’s current way of working in order to migrate from a “homegrown” CMS to a scalable solution with many native features that make the marketing and sales teams’ work easier and improve the customer experience.

 

Our services for La Parfumerie Europe:

Needs specification and scoping workshops • Consulting and support in choosing the solution • Coordination with our partner in charge of the graphic mockups • Development • Skills transfer and training • Support and application maintenance (bug fixes and enhancements).

The solution 

A rebuild on Magento Open Source! This solution supports the company’s marketing and e-commerce strategy by enabling new features that offer more services to its customers and users over the medium and long term.

 

 

Project highlights:

  • A specific three-tier B2B2C customer structure: intermediaries, works councils & public-sector organizations, and employees
  • Fine-grained permissions by customer type
  • Integration of the e-commerce solution with the ERP (to create business accounts, send orders to the ERP, update order statuses for shipping, invoicing, etc.)
  • Quick order feature based on the Amasty Quick Order module

  • Employee orders grouped into a single order (after approval by the works council manager) and shipped together to the works council’s address
  • Orders can be modified before shipping
  • Easier content management with Page Builder
  • Integration of the e-commerce solution with Brevo (formerly SendinBlue) to manage transactional and reminder emails 

Our Digital eXperience Platform approach for La Parfumerie Europe

La Parfumerie Europe is also a major customer service project with HubSpot. A form on the website handles complaints about orders, the site or any other requests. The HubSpot solution is also connected to several email inboxes (Outlook) and to the company’s phone system.

We helped the customer service team set up workflows, email templates, a dashboard, a form (on the site) and a user manual. Since HubSpot went live, the customer service team has seen clear benefits: every customer request (from the website, email or a phone call) is tracked as a ticket in HubSpot, the reasons behind customer requests are easier to identify, and customer knowledge has improved and is better shared with the sales and marketing teams.

E-commerce results

The e-commerce platform went live in July 2023. Six months later, the results were clear: it was a success!

Today, Synolia continues to support La Parfumerie Europe with application maintenance and the rollout of new features.

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