V33 inspires its customers with Adobe Commerce

A brand of eco-friendly paints “designed for real life” and made in the Jura region, V33 is a family business with more than 60 years of history. When it decided to revamp its brand image in 2021, it also took the opportunity to develop its online sales strategy and rebuild its e-commerce platform, moving from WooCommerce to Adobe Commerce. And we at Synolia supported this inspiring project.

The challenge

Deploy a new e-commerce platform on a tight schedule (less than six months) to support the launch of the new brand image.

Our answer?

A two-phase Adobe Commerce project to address V33’s most urgent need: its brand image overhaul. First, a showcase site presenting the product catalog along with an inspiration blog (color trends, application guides…). Then, in a second phase, the addition of all the e-commerce features and synchronization with the brand’s information system.

Project steps:

Consulting • Key user interviews • Requirements workshops • Detailed specifications • Adobe Commerce platform development and integration • Key user training

Why Adobe Commerce?

With its full set of content management tools (Page Builder), Adobe Commerce lets V33 build elegant, simple, and intuitive pages, optimized for both desktop and mobile.

Project highlights:

• A blog that leverages Page Builder to offer inspiration, tips, and guides
• An FAQ tailored to each step of the customer buying journey, providing advice and reassurance
• Optimal use of standard Magento APIs for synchronization with the IT system (customers, orders, shipments, invoices, credit memos…)
• Custom APIs for advanced inventory management
• A product finder that streamlines the buying journey and makes it easier for customers to find the products best suited to their project
• UGC (user-generated content) to showcase Instagram posts and videos of customers using the products

Our Digital eXperience Platform approach for V33

V33’s e-commerce platform is now connected to the company’s PIM solution and DAM. This lets V33 centralize its entire media catalog and easily feed its product pages and inspiration blog, while delivering advice and high-value content to its customers.

The platform is also connected to the company’s customer service solution through the contact form. It integrates the Hipay payment solution, and the product catalog and inventory information are synchronized with marketplaces.

The result

A site that brings together brand image, inspirational content, expert advice, and optimized e-commerce features. A high-performing Adobe Commerce Cloud platform, fully synchronized with V33’s information system, with a strong focus on content management and administration in general. In short, an optimized experience for both customers and the brand’s business teams.