Put UX at the heart of your e-commerce strategy with Synolia

With support from our UX design experts, user experience becomes a growth driver for your e-commerce business.
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The experience you deliver to your users (employees and customers) is a fundamental component of your e-commerce project’s success.

A user-centric approach

A user-centric approach means caring for the user experience (UX) and building all the strategic thinking and design of your e-commerce site around the user, for an optimized customer journey. A high-performing e-commerce site, smooth navigation, interfaces that meet your users’ expectations, accessible information… This is how you deliver a seamless e-commerce experience that leaves your customers with a positive feeling.

  • An employee who enjoys a pleasant experience (performance, smoothness…) is a satisfied employee, more fulfilled and therefore more productive. They are better placed to serve your organization and, in turn, to improve your customers’ experience. It is a virtuous circle.
  • On the other hand, a customer who is happy with their experience on your e-commerce site is very likely to come back and stay loyal. They may even be ready to recommend you!
    That is why Synolia takes great care to optimize the user experience. We put UX at the heart of your e-commerce strategy!
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UX support built into your e-commerce strategy

User experience must meet the expectations of your employees and end customers, while serving your business goals and complying with certain web standards.

UX is a process that should shape all the thinking behind your e-commerce project. That is why, at Synolia, we place particular importance on understanding a site’s users (whether employees or customers). Their needs, your context, your challenges, your constraints… We take all these factors into account to design relevant, well-adapted journeys and interfaces at every stage of your build or redesign project.

From the strategic thinking phase, we analyze users and their behaviors; during specifications (scoping and interface design), we make sure the solutions implemented meet expectations; during the build phase (development), we stay aligned with those expectations and course-correct when needed; after go-live, we analyze KPIs to implement the necessary optimizations.

Aligning the user experience you offer with your business goals and brand image helps you achieve:

  • Better adoption of your platform by your employees
  • An optimized, friction-free purchase journey
  • Higher conversion and acquisition rates
  • Better search rankings
  • Improved web performance
  • Greater employee and customer satisfaction

Our method for designing an optimal user experience and interface (UX/UI)

 

Strategy workshops

Together, we define your users’ expectations and the objectives you want to reach, along with the KPIs to track (research & UX Analytics).

Co-design workshop

Interface definition through information architecture and site structure, wireframes and content prioritization (UX/UI design).

Mockups and animated prototyping

Definition of the visual guidelines and creation of the graphic mockups, responsive versions of the mockups, definition of animations and transition effects, creation of an animated prototype, and a UI kit that gives the development teams every graphic asset they need.

KPI tracking

Tracking of the indicators defined in the strategy workshops, rollout of optimizations and A/B testing.

Our packages to support your UX/UI design approach

Depending on how mature your e-commerce project is, how far along you are in your UX/UI approach and what you need, Synolia offers different support packages.

    Support package:

    full
    • You want support from the strategic thinking phase onward to help define your users’ expectations and your business goals.
    • You want to challenge what you already have to improve your users’ experience.
    • Your project is complex and calls for in-depth thinking about how your user journeys are designed.

    Support package:

    light
    • You have already had support with strategic thinking and now want to put the advice and recommendations into practice.
    • You have a clear view of your users’ expectations and the goals to reach, and want support through the design and build phases.
    • Your project is already scoped, and you may have a limited schedule or budget that means working with your platform’s standard features.

    Support package:

    targeted
    • You want to improve a specific element or remove a precise friction point in your user experience or purchase journey.
    • You have a specific goal regarding SEO, web performance, navigation smoothness or your site’s conversion rate.
    • Your project needs one-off expertise for UX/UI adjustments (for example, optimizing your product page or your checkout flow…).
Need our help with your project?

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