Adobe Commerce (Magento) consulting

The success of your Adobe Commerce (Magento) project doesn't depend solely on how well it integrates with your information system or how far it is customized. It also depends, above all, on how well your teams adopt it and on how closely the features you build match your customers' needs.

Your project’s success lies in the experience you deliver to your users and customers. As an e-commerce expert and certified Adobe Commerce partner, Synolia advises you and helps you define your commercial strategy before implementation begins.

Why is consulting support important when implementing Adobe Commerce (Magento)?

As online customers grow more mature and more demanding, companies need to run their online stores in increasingly sophisticated ways: search, merchandising, individualized journeys and personalized sales messaging… At the same time, the platform has to meet advanced internal requirements: optimized catalog management, customer relationship management, business performance tracking… Taken together, these challenges make implementing or migrating an e-commerce platform ever more complex and strategic. And expert guidance becomes all the more essential when costs need to be optimized.

Over the long term, the company must also make ongoing efforts to maintain its platform and evolve it at the pace of its customers and the market. In this context, a holistic approach is essential. It is critical to calibrate the effort required and the amounts to invest to achieve the best time-to-market and the best return on investment.

Why work with Synolia?

Adobe Commerce certified and one of the leading integrators in France, Synolia gives you access to a team of experienced consultants. They provide pragmatic support tailored to your business and your information system. With several hundred successful projects, we bring experience with the solution across every industry, in both B2B and B2C. This expertise lets us support you from auditing your platform to shaping your strategy and action recommendations grounded in your market reality. Finally, our close collaboration with Adobe means our recommendations are made with full knowledge of the roadmap.

Our consulting services

Understanding and shaping your requirements

Taking a pragmatic approach, we run the interviews and workshops needed to understand your needs, goals and market challenges. These workshops and one-on-one sessions can involve your customers as well as your employees. The goal is simple: gather facts and base our analysis on concrete evidence rather than gut feeling.

Shaping your e-commerce strategy

Our consultants help you define a strategy that delivers on both the customer and the employee experience, in an Adobe Commerce context. We make recommendations and guide your choice of tools and services to meet your needs, taking into account your overall sales and marketing strategies, in which the e-commerce platform is only one lever.

Our support can also start very early in a digital transformation initiative. In that case, we draft a requirements specification so you can issue an RFP with our help or on your own.

Identifying optimization opportunities for your platform and organization

Whether it’s your acquisition or referral strategy, retaining your existing customers, optimizing the customer journey or the web performance optimization plan for your Adobe Commerce platform, our team analyzes your situation and recommends the topics to tackle first. We assess the project’s feasibility and appeal and deliver a complete study of the delivery options (costs, timelines, solutions and target organization).

Driving change and supporting the operational rollout of your strategy

Once the goals of your business development and their online implications have been validated, our consultants help translate the transformation plan into clear, detailed requirements.

Our advice and recommendations come with hard figures on the investment and timelines to plan for each feature or set of features. Our consultants also recommend the KPIs to track to measure the project’s success, validate the effectiveness of the actions taken and respond when needed to secure your return on investment.

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