Synolia: HubSpot integrator and certified partner

As a certified partner, we can help you implement your HubSpot platform and integrate it into your IT ecosystem. Our expertise in the solution, combined with our pragmatic approach, is the recipe for your project's success.

More than a CRM, HubSpot is a platform that brings together all the tools you need to manage sales, marketing and customer service efficiently. The connections between these 3 building blocks unlock powerful synergies that raise the quality of the customer and user experience.

A HubSpot platform, but what for?

Do you hold a large volume of customer data? Do your teams jump between several tools to access customer information? Do you struggle to respond efficiently to customer requests? Do your teams find it hard to follow sales, customer service and marketing processes? Are you missing KPIs, or working with incomplete ones, to track your business and your actions?

HubSpot provides all the features you need to make daily work easier for your sales, marketing and customer service teams. Across the board, it improves collaboration between departments. And, ultimately, your customers’ experience!

Why choose Synolia to integrate your HubSpot platform?

With nearly 20 years of CRM implementation experience, Synolia was the first of HubSpot’s long-standing partners to join the HubSpot CRM reseller program. Our solid experience lets us help you define and deliver a tailored, engaging customer experience that drives growth.

Your needs come first!

The specification phase is the first key milestone of your HubSpot project (before development, configuration, testing, go-live and training begin). It lists all your needs, and your stakeholders (management, sales and/or marketing and/or customer service teams, IT) must be aligned on them.

To build this list of needs, we support you with proven, effective methods: specification workshops in which we challenge your teams to capture your real needs.


For example:

  • A sales workshop on opportunity management
  • A marketing workshop on managing leads and handing them off automatically once they are sales-ready
  • A technical workshop on managing CRM integrations with your third-party tools (e.g. ERP).

These specifications aim to capture and formalize:

  • The useful information that will define your data model and relational model
  • Your business use cases and the precise business rules needed to meet your functional (sales, marketing and customer service) and technical needs.

Marketing automation consulting

Our approach: transparent & pragmatic

To involve you closely in defining your HubSpot platform, we work in project mode, supported by a collaborative project management tool. Information about your data and the project components (schedule, action plan, use cases, acceptance test plan…) is shared with full transparency.

We also help you prioritize your needs so you can roll out in several phases. This lets you move forward with more confidence and encourages your users to adopt the CRM project.

Finally, we help you define the right data scope. Your data model should stay reasonable and not get cluttered with useless information (or information you cannot use in marketing campaigns, for example). We will also plan regular updates together.

Deploying and adopting your HubSpot instance

It is human nature: your employees will very quickly form an opinion of your new solution, good or bad. That is why we offer training and also support you on user adoption and on configuring and administering your instance, so you become self-sufficient as quickly as possible.

And so you get off to a successful start on your new platform. We also stay by your side to handle your CRM change requests, so it stays in line with your needs and goals.

Our HubSpot services and support

    Interested in our skills and our approach to HubSpot integration? Get in touch with our teams to discuss it in more detail!
    Contact us!