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Flexible, customizable and high-performance, the solutions we’ve selected can be adapted to your needs to support your digitalization strategy.
Today, artificial intelligence is everywhere. Software vendors keep rolling out spectacular demos and promising to multiply productivity in just a few clicks. Yet the real AI revolution is not about adding gimmicky new features: it profoundly reshapes companies’ business models, ways of working and governance. As every piece of software now ships with intelligent agents and pricing shifts from per-user to outcome-based models, how do you turn AI into a profitable, coherent and well-controlled lever for action?
At Synolia, we specialize in orchestrating digital projects and deploying CRM platforms (HubSpot, Zendesk, SugarAI, etc.). We help our customers get the most out of AI by combining strategy and technical expertise.
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"AI doesn't just transform tools. It upends the company's business model. Software vendors no longer sell just access rights, but actions and outcomes. Without governance, the promise of efficiency can quickly turn into spiraling technology costs."
Artificial intelligence
In their op-ed, our experts Mathieu Rivière and Delphine Schwartz explain why AI forces you to rethink the value, governance and business model of your enterprise software.
Leading vendors now build AI agents and Copilot features natively into their products. The challenge for your company is no longer just buying these modules, but helping your teams understand what they can really achieve with the credits included.
With the widespread rollout of Zendesk AI and autonomous agents (already central to how many customers work), the vendor aims to equip 100% of its users. AI agents resolve requests autonomously, while Copilot assists human agents in real time to speed up handling. Want an audit of your Zendesk instance to bring in AI where it makes sense? Contact us
With Breeze AI, HubSpot is transforming sales and marketing management. AI agents qualify leads, write personalized content and automate meeting booking to free up high-value selling time.
Want an audit of your HubSpot instance to use AI where it makes sense? Contact us
The agents built into Zendesk, HubSpot or Asana excel within their own application scope, but your company’s overall performance requires going further. That’s where Lisa comes in. While vendor AI works in silos, Lisa works across your entire information system.
How do you measure the success of your AI projects?
Return on investment can’t be defined by the people selling you the solutions. It’s up to you, with Synolia’s support, to set relevant indicators that reflect your economic reality.
Moving beyond the myth of “hours saved”
Reducing AI to headcount cuts or minor time savings is a mistake. Between integration, data quality, security and change management, implementation costs are real.
The real value of AI lies in expanding your capacity to act:
ROI must be set before deployment, based on your strategic priorities and your own operational KPIs.
Delegating a task to an intelligent agent isn’t a technical choice. It’s a business decision.
IT, executive management, business teams, Finance and Legal must jointly decide who runs the agents, who controls quality and who owns the decisions the machine makes.
AI imposed from the top breeds distrust. Involving teams in identifying use cases ensures successful adoption.
An AI project doesn’t end on launch day. It is part of a continuous improvement cycle: test on well-defined scopes, adjust the data, fix errors and refine instructions over time.
Don’t let AI turn into runaway spending or a patchwork of siloed tools. Talk to our experts to audit your CRM ecosystem, optimize your AI credit usage and set up governance that fits your needs.
For Synolia, AI is not about adding gimmicky features. Integrating it profoundly reshapes companies’ business models, ways of working and governance. Our role is to support you in orchestrating your digital projects and optimizing your CRM platforms (Zendesk, HubSpot, Aircall, etc.) so that AI becomes a profitable, coherent and well-controlled lever for action.
CRM vendors now build AI features and autonomous agents natively into their platforms:
Zendesk: With Zendesk AI and its autonomous agents, the platform automatically resolves common requests, while Copilot assists human agents in real time to speed up handling.
HubSpot: With Breeze AI, HubSpot automates lead qualification, personalized content writing and meeting booking to free up selling time.
While vendor AI (Zendesk, HubSpot, Asana, etc.) works in silos within its own application scope, Lisa is an offering developed by Synolia that works across your entire information system (IS):
Breaking down data silos: It orchestrates data flows between CRM, ERP, WMS and business tools.
End-to-end automation: It triggers complex actions that go beyond sales or customer service (e.g. stock checks, financial validation in the ERP and CRM updates).
Anti-Shadow AI: It prevents a sprawl of redundant assistants with a unified, secure and governed orchestration layer.
ROI should not be defined by solution vendors. It should align with your real business priorities:
Delegating tasks to an intelligent agent is a strategic decision that rests on three pillars:
You can contact Synolia’s experts to audit your CRM ecosystem, optimize the use of the AI credits included in your tools and set up tailored governance that fits your needs.
