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Flexible, customizable and high-performance, the solutions we’ve selected can be adapted to your needs to support your digitalization strategy.
As an expert in marketing automation and CRM, Synolia helps you step back and take an objective look at how your marketing automation strategy is used and how it performs, while keeping a clear view of the course to follow to reach your goals.
Over time, your business and your audiences change, and your actions need to keep up. A marketing automation audit is an objective assessment of your marketing automation strategy and tool. The idea is to review your goals and results, and to identify blockers and areas for improvement.
An audit can reveal gaps in your strategy or in its execution: for example, a lack of knowledge about your audiences or poor use of the tool.
It delivers a diagnosis of the current situation, brings out recommendations for fixes or optimizations, and lays the groundwork for an action plan.
Before getting started, it’s important to clearly understand why you want an audit. Why do you think an audit is necessary?
Are your marketing and sales actions failing to deliver on your goals? Are your campaigns ineffective? Do you struggle to personalize your campaigns? Do you find it hard to measure your ROI?
This is an essential starting point to understand your situation and carry out a meaningful analysis of your data, your actions and your performance (delivery rate, open rate, click-through rate…).
Synolia, a CRM expert for nearly 20 years, supports you in auditing your marketing automation strategy. Our analysis covers:
At Synolia, we have developed a proven, multi-step audit method:
A working session with your teams helps us get a clear picture of your context, your initial strategy, the one actually implemented, your tool, your processes… We make a point of understanding your organization and the business goals specific to your activity.
Our team performs an in-depth analysis of each area covered by the audit. We also benchmark your strategy and its execution against other players in the market.
Convinced by our audit? Our team will be glad to help you implement the action plan. Whether we work alongside your teams or take it over entirely, we will define together the best approach to roll out the new strategy.
Want to run a marketing automation audit? Get in touch! Our team will be happy to answer your questions.
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