Our marketing automation expertise

With Synolia, engage, convert and retain your customers on autopilot! Give your teams a smoother day-to-day with a perfectly orchestrated marketing automation strategy.
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What is marketing automation and how does it benefit your business?

Want to improve how you manage your marketing campaigns, generate more qualified leads for your sales team or build customer loyalty?

Marketing automation is part of an overall digital strategy that supports your prospects and customers at every stage of their journey. Among other things, it lets you personalize the experience and automatically send tailored messages based on each prospect’s or customer’s behavior, preferences or lifecycle stage.

This approach gives marketing teams more agility, more consistent customer relationships and better performance. Whether your goal is to drive qualified traffic, convert or retain, marketing automation offers many levers to maximize the effectiveness of your campaigns.

Synolia, your expert in marketing automation and high-performing customer journeys

From the audit to defining your marketing automation strategy and optimizing and deploying your tool, Synolia supports you at every step of your project. Once the platform is live, our experts keep working with you to set clear objectives and the means to reach them. Our approach is always tailored to your needs and context, with one clear goal: delivering real added value.

Far beyond choosing a tool, Synolia is a true strategic partner for your customer relationships. We help you think through, define and operationally implement your customer journeys. Our experts guide you on:

  • Your inbound marketing strategy, all the way to customer loyalty

  • Integrating and configuring tools such as HubSpot

  • Designing relevant workflows tailored to your business and your audiences

  • Connecting with your CRM and your e-commerce data

  • Performance tracking and reporting through your Business Intelligence tool

  • Continuous optimization

Marketing automation that powers your overall strategy

With Synolia, marketing automation becomes a powerful lever for your overall strategy at every stage of the customer lifecycle, from acquisition to retention, through personalization, automation and measuring the impact of your marketing actions.

Attract and acquire (drive qualified traffic)

A marketing automation tool helps you capture attention and spark interest with relevant, high-performing content. It makes it easy to create web pages, articles, social media posts and emails, with AI features to sharpen their copy and their impact. It also keeps your content visible through organic search (SEO) and paid search (SEM), while centralizing social media campaign management and interaction tracking so you can analyze performance.

Convert and close (turn visitors into customers)

Paired with a CRM and your e-commerce data, the marketing automation tool centralizes data collection and segmentation, bringing together behavioral and transactional data to better understand needs while respecting privacy.

It then lets you activate levers such as landing pages (built to drive action and adapted to each visitor’s profile), lead scoring to rate engagement and pinpoint the best moment to contact a prospect or customer, and automated, personalized real-time messages through workflows and smart rules (abandoned cart reminders, special discounts…).

Retain (build long-term relationships)

A marketing automation tool lets you set up loyalty workflows and automate event-triggered communications, from loyalty programs to post-purchase nurturing. It also lets you measure loyalty so you can tailor offers and communications to each profile.

Finally, marketing automation can strengthen your customer service and satisfaction with chatbots, knowledge bases and automated satisfaction surveys.

  • Gatien Breuil, ingénieur commercial et chef produit Hubspot
    "Marketing automation is not just a tool: it is a strategy that transforms the way your teams interact with your customers. Well designed and properly configured, it boosts engagement, builds lasting loyalty and improves sales performance… while making your teams’ day-to-day work simpler. "
    Gatien Breuil, account executive at Synolia

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Our marketing automation customers

Our marketing automation solutions

  • Logo HubSpot

    An intelligent, AI-powered CRM, HubSpot helps millions of businesses accelerate their growth.

    Sales tools, marketing automation, customer service, operations management and web content management: this all-in-one platform keeps all your customer-facing teams perfectly aligned.

    Synolia is a Diamond partner, and our multi-certified experts maintain a close relationship with the vendor.

     

    Learn more

  • Klaviyo is a B2C marketing automation platform that puts data at the heart of your performance.

    It is not just an emailing tool: it is a true B2C CRM designed to bring all your data together in one place, unify it and automate your marketing actions throughout the buying journey.

    Synolia, a Klaviyo partner, helps you structure your data and activate your marketing.

     

    Learn more
Do I need a CRM to do marketing automation?

No, it isn’t mandatory, but a CRM makes marketing automation much easier. Paired with a CRM, your marketing automation tool enables finer audience segmentation, which makes your actions more relevant and personalized.

How long does it take to launch a first marketing automation workflow?

It depends on how complex your workflow is and on the quality of your data, but a simple first workflow can usually be up and running within a few days to a few weeks.

Which tool do you recommend for marketing automation?

Synolia works mainly with HubSpot, but our role is first and foremost to give you independent advice. We help you choose the tool best suited to your ecosystem and your goals, whether that is HubSpot or another solution.

 
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