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Groupe Mentor is a family holding company founded in 1998 that specializes in support in all its forms. Its mission is to create and acquire companies across a range of industries: real estate agencies, debt consolidation and insurance brokerage firms, communication agencies, aesthetic medicine clinics… Among them are Aleo and Nancomcy, two communication agencies based in Nancy that pioneered the use of monday.com across the group. Find out how these two agencies implemented monday.com and how they inspired an entire group.
The Aleo agency supports SMBs, microbusinesses, and tradespeople with building websites, managing their social media and Google Ads… and creating all their print communication materials. Meanwhile, Nancomcy is a communication agency with a reach across the Grand Est region, working with all types of organizations. It was named Agency of the Year 2024 at the Trophées de la communication.
The two agencies handle hundreds of projects a month and thousands of clients. For a long time, they ran their project management on Trello, then on Wimi (a Kanban tool). But those tools fell short on operations management and monitoring.
So in 2022, Marc Henry, Head of Production for Aleo and Nancomcy, led a digital transformation project built around monday.com. After a successful trial of the solution, he called on Synolia to purchase licenses and adopt it for good.
A solution to automate tasks and monitor the teams’ production.
“The deal was to let teams focus on their craft, not on Excel spreadsheets.”
In March 2022, Marc Henry set up his account and his first boards on his own. Each department head was then trained to create their own board template and roll it out to their team. Within three to four months, every production team was up and running on the tool.
“monday.com is an extremely well-designed solution, with no frills and highly responsive support. We chose it for the power of its automations and the ability to connect it to other tools like Gmail, Google Calendar, and SMS sending.”
Our support: license management, tool consulting and optimization, training.
Today, the two agencies, Aleo and Nancomcy, have sixty users: from management to production (social media, SEO, web, and graphic design), as well as HR, IT, and customer service.
For the teams, monday.com has significantly improved work processes. For example, every task that involves notifying the client of a project’s progress is automated. That saves sending hundreds of emails every month.
For the teams, it means valuable time savings and greater peace of mind. They no longer have to keep client follow-ups, oversights, and errors in their heads…
In just a few clicks, everyone involved in a project can sign off on their tasks and move the project from one stage to the next. For management, it is easy to track project progress, spot any bottlenecks, and get a visual view of production plus a detailed production report for each department (social media, SEO, web, and graphic design).
Beyond production, Aleo and Nancomcy also use monday.com to automate the onboarding of new employees. When the contact details and start date of a new hire are entered, a welcome email goes out automatically. The HR and IT departments are also notified of the arrival so they can prepare the welcome. This was impossible with an Excel file.
Nancomcy also uses monday.com for lead management. As a result, opportunities are better managed. For example, thanks to the reporting features, it is possible to measure how long it takes before each inbound lead is contacted.
“Transforming production with monday.com is an opportunity to seize right away, or you get left behind. There are those who have monday.com and those who are still on Excel…”
With its many companies, including Aleo and Nancomcy, Groupe Mentor has nearly 2,000 employees across 15 countries. Anthony Rollot, the group’s IT project manager, works with every company in the holding, which adds up to a considerable number of projects across a wide scope.
For the IT department (represented by Gauthier Gaudry) and Anthony Rollot, acquiring a project management solution quickly became a necessity. Inspired by the experience shared by the subsidiaries Aleo and Nancomcy, they adopted monday.com.
“monday.com helped us get organized and track everything from a simple to-do to much larger projects involving different stakeholders.”
“For example, monday.com gives me a board dedicated to managing our domain names. It's not a project as such, but the tool lets me see and track the information quickly.”
Anthony Rollot became a monday.com administrator within Groupe Mentor. Over time, the solution spread naturally to the various departments to meet their project management needs: legal, accounting, development, data… Each department and each employee is free to create their own boards based on their needs.
“We encourage use of the tool internally. That's why we asked Synolia to run training sessions open to our departments and employees.”
Since the tool was rolled out across the group, Synolia has delivered about ten training sessions, always focused on real-world cases that match the departments’ needs. This sparked massive adoption of the tool internally.
“We have more than 230 monday.com licenses today, and the vast majority of our employees interact with the tool every week.”
Today, Synolia continues its support with monthly 30-minute themed webinars. The tool keeps spreading, and more and more interactions are emerging between Groupe Mentor’s boards and the various subsidiaries on specific projects.
“As a daily monday.com user, I can only recommend the tool. Especially since, beyond work management, it is challenging CRM and customer service tools within organizations.”
Do you need to structure and streamline your company’s processes? Looking to implement a project management and production tracking solution?
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