Origin Seal: deploying OroCommerce in just four months

The Origin Seal group has specialized in elastomer-based sealing solutions for 47 years and operates 8 production and distribution sites across France and Belgium. The company has 6 business units dedicated to selling to professionals, 220 employees, and €40 million in revenue.
In late 2024, driven by its new CEO, Gilles Nauche, the Origin Seal group identified digital as a decisive lever for continued growth. Although it already ran websites for several of its brands, including Elastotech and Evco, the group did not yet have a unified e-commerce strategy.

Based on these findings, Origin Seal put together a digital team of external consultants and in-house talent, which launched an RFP. Several pairings of solution and integration partner were considered, including Synolia and OroCommerce.

The Origin Seal brief

Build a B2B e-commerce platform that captures 30% of revenue.

For the Origin Seal group, the goals of the B2B e-commerce project were many and ambitious:

• Strengthen digital visibility and win new customers
• Grow market share through e-commerce
• Improve the customer experience and expand online services
• Drive cross-selling with complementary products
• Design a scalable architecture to integrate the group’s other sites in the future

To meet these ambitious goals, the Origin Seal group selected Synolia and OroCommerce, largely because of Synolia’s proven track record as an OroCommerce integrator.

Synolia x OroCommerce: a winning duo

Among the RFP responses, Synolia’s experience and the maturity of the OroCommerce product came out ahead as the safest choice for the project. OroCommerce was also chosen for its robustness and its ability to adapt to the specifics of a B2B business (tiered pricing, easier ERP integration, etc.)

Our support on the project: agile micro-scoping, development sprints, integration with the Sage ERP, administrator training, go-live, and application maintenance.

An MVP in record time

The biggest challenge of this project was the speed at which the Minimum Viable Product (MVP) had to go live for the Elastotech brand, in just six sprints, before being rolled out to the Evco brand in the tenth sprint, thanks to agile project management.

The Elastotech site was deployed in just four months (the pilot site opened to all customers on April 15, 2025), a record timeframe for a project of this scale. This speed was made possible by the teams’ responsiveness, but also by a strict budget framework and close adherence to the product’s built-in features.

Use cases and specific features

Implementing OroCommerce made it possible to develop features closely tailored to Origin Seal’s business needs. On the platform administration side, operational teams use the site daily to manage the catalog, create categories, and import products. The communication team of each business unit creates and edits the e-commerce site content on its own.

Getting up to speed on the solution took training and a few weeks of practice to master the back office.

In addition, both sites are integrated with the Sage X3 ERP, so sales teams can check prices and stock in real time.

List of specific features:

• Sage X3 ERP interfaces

• Real-time price and stock calls on product listings, product pages, the cart, and checkout

• Pre-registration form for customer users, pre-filled from their APE business activity code (using the INSEE Sirene API)

• Between 70,000 and 80,000 SKUs per site

• Lazy loading of API calls (API calls run in the background and do not block browsing)

• Display of stock available now and within 72 hours (multi-warehouse management)

• O-ring price calculator: an online tool that lets customers generate a custom seal SKU, calculate its price from built-in calculation charts configurable in the back office, and add it to their cart

• Separate blogs for each site

• A dedicated template for each site

• Search that includes legacy SKUs, so customers can intuitively find a product whose part number has changed

• Invoice and delivery note history in the customer account (including orders placed outside e-commerce)

• Tiered pricing: volume-based price breaks, tailored to each customer.

• AI Smart Order POC, to test the automatic import into the back office of orders received through different channels (PDFs, emails, images) using OCR and Artificial Intelligence. The sales administration team would then only need to validate them, which would significantly reduce manual entry of orders sent by email, in terms of both time and risk of error.

Plus all of OroCommerce’s native features: multiple carts, multiple users per customer account with different permissions, multilingual, multi-organization…

Results: a successful transformation

The new platform for the Elastotech and Evco sites has significantly transformed the business’s sales activity.
80% of active customers use the website, either to look up information or to place orders. Customers used to traditional ordering channels are quickly switching to online ordering. When they are required to order through their own ERP, they use the site to check prices and stock online or to take advantage of their customer account features.

This shift has significantly reduced the workload of the sales administration teams, who can now focus on growing sales rather than entering orders and answering routine information requests.

Following the launch of the first two sites, the group is exploring a rollout of the platform to other business units. In the meantime, the teams are focusing on functional improvements and maintenance of the two existing sites, in particular to enhance the user experience and add new features.

The rapid deployment of the Elastotech and Evco sites demonstrated Synolia’s expertise in supporting B2B projects and the effectiveness of the OroCommerce solution. Thanks to this collaboration, Origin Seal is now well on its way to achieving its digitalization goals. Its new e-commerce platform opens up new opportunities, allowing the group to capitalize on digital to accelerate growth and improve the experience of its business customers.

Looking to deploy a B2B platform with Synolia and OroCommerce?

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