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Flexible, customizable and high-performance, the solutions we’ve selected can be adapted to your needs to support your digitalization strategy.
Founded in 2004, Synolia became the very first partner of SugarCRM that same year. Over time, we have built a strong relationship with the vendor, which now gives us a strategic seat on the SugarCRM Partner Advisory Board.
We have supported more than 400 organizations in implementing Sugar CRM, whether Sugar Sell, its marketing automation module Sugar Market, or Sugar Serve for customer service.
Our team is certified by the vendor, and we have all the expertise needed to support our customers on projects ranging from the simplest to the most complex, including advanced integrations with their information systems. We also run ongoing R&D around the solution to offer Sugar users modules that add extra features to the platform.
We run CRM implementation projects in close collaboration with our customers to deliver high-value results. That is why we offer two methods to manage the project:
The traditional method
The traditional method (V-model, waterfall) is generally used for projects where requirements are detailed enough and risks have been anticipated.
The agile method
The agile method (Scrum, Crystal, Kanban…) is better suited to projects without detailed specifications or with limited requirements. You see the project take shape step by step and can adjust it along the way as your needs change.
The first step of any Synolia project is to study your business processes with you, in hands-on workshops, and work out the best way to address them. Drawing on our expertise and deep knowledge of the solution, we build a solid foundation together and rely as much as possible on the tool’s standard features.
Based on what we gather, we carry out the configuration and custom development your needs call for. Our teams also build the required integrations (ERP, marketing automation, business intelligence, etc.) to make your CRM the cornerstone of your information system.
We also train your administrators so they become self-sufficient and can evolve the application (adding fields or dropdown lists, changing layouts…). And we train your key users so they get comfortable with the application and can apply your business processes with ease.
Learn more about our SugarCRM training
Change management is a key success factor, so we stay by your side after go-live to answer your questions and those of your users.
Once the project is live, a support contract lets you call on our functional and technical teams whenever you need them. We always work closely with the vendor to deliver fixes or to evolve your project.
And because a CRM platform must evolve at the same pace as your business, we offer an application maintenance contract. It lets you call on Synolia’s teams for enhancements and adjustments to the solutions in place, so your solution always stays in line with your needs and goals.
Alongside your implementation, we hold regular working sessions to define the KPIs that will measure your project’s ROI and to shape the roadmap of your customer strategy. This lets you step back from your project, measure the success of your actions and anticipate the next stages of your CRM project.
